Lily's birthday is in 6 weeks. Just saying.
A native iOS app for working moms
Your brain has
enough going on.
I've got the rest.
Mel is a personal assistant that thinks ahead. She remembers the pull-ups, the birthday parties six weeks out, what's for dinner before 5pm. So you don't have to.
The mental load
The list never ends.
And nobody else is keeping it.
Pull-ups before leaving work. Soccer registration due Friday. Lily's 4-year checkup. Text Sarah after her surgery. A birthday party in six weeks. Dinner. Always dinner.
Mel does the thinking instead.
How Mel helps
The work that used to live
in your head.
Mel runs the high-value jobs and gets out of the way. AI is the engine. The interface is built for the moments when you have ten seconds and three hands.
Brain Dump
Tell Mel everything. She'll sort it.
Talk or type whatever's in your head. Mel files it into reminders, tasks, lists, and events automatically. No buckets to pick. No forms to fill.
Smart Reminders
The right nudge. At the right moment.
Time and location-triggered alerts. Mel creates them proactively, or you can add them yourself. They work even when the app is closed.
Morning Briefing
Every day, briefed.
A summary of your day, whenever you ask. Calendar, urgent tasks, what's due soon. Siri-accessible. Adapts to your work schedule.
Birthday Planning
Six weeks out. Not six days.
Mel knows your kids' birthdays are coming. Six weeks out, she spins up an age-appropriate planning checklist and drops the tasks into your list.
Meal Planning
Dinner, decided.
Weekly dinner plans built from your recipe library. A slider controls variety vs. ingredient overlap. Accept the plan and Mel adds what you need to your shopping list.
Tell Mel in action
One sentence.
Sorted in seconds.
The brain dump is the feature Mel was built around. Talk or type whatever's on your mind. She files it into the right places without making you sort it yourself.
You said
"I need pull-ups, schedule Lily's 4-year checkup, soccer registration is due Friday, and remind me to text Sarah after her surgery."
Mel sorted it
Here's what I got.
Pull-ups
List ItemRegister for soccer
ReminderFriday, Apr 24 at 10:48 AM
Sports
Text Sarah after her surgery
ReminderThursday, Apr 23
Relationship
Schedule Lily's 4-year checkup
TaskWednesday, Apr 22
Health
Privacy
Mel minds
her own business.
Mel doesn't sell your data and doesn't keep a copy of your family's life. The information that makes your family yours stays on your phone. The bits Mel needs to do her job, she takes only when she needs them, and never the parts that point back to you.
Your lists, your week, your kids. They stay on your phone. When I need a server's help to think through something, it sees the bare minimum. Nothing that points back to you.
- 01
Your family's life stays local.
Lists, reminders, recipes, kid info, the weekly plan. They live on your iPhone and in your own private iCloud. Mel doesn't keep her own copy.
- 02
No tracking. No ads.
Nothing about you or your family is sold, shared, or fed to an ad network. Analytics, if any, are anonymous.
- 03
When Mel needs a server, she takes only what she needs.
Mel runs a small backend that proxies AI calls. The model only sees what's required to answer the question, with no names or identifying details. As Mel grows the backend may take on a few more jobs, and the privacy page will say what and why.
- Last updated . Read the full privacy page →
Origin story
Mel was Melinda's idea first.
Melinda Fonda is a therapist and a working mom of three. One afternoon she told Alex: "I need an app where I can just tell it things and it reminds me at the right time. Not when it's too late." That was the entire brief.
Melinda is Mel's co-founder. Alex Patterson, the developer behind Roundlet, an app for crochet designers, builds it.
She's the first beta user. The name's a happy accident. Mel just felt right, and happens to be short for Melinda too.
Mel is short for Mom's Everyday Lifeline. She earned the name.
"I need an app where I can just tell it things, and it reminds me at the right time."
Join the waitlist
You'll hear from Mel
when she's ready.
No drip campaigns. No newsletters about productivity. One email when Mel hits TestFlight, one when she's on the App Store. That's it.